![]() But first, some basics, Crossy Road is an Endless runner, or as we call it, an endless crosser, as the main gameplay mechanic is to tap the screen to cross a variety of roads, train lines and rivers to get as far as you possibly can before you're knocked flat or fall off the map.īut what Disney Crossy Road does is add entirely new levels based on Disney films. You might be with their game Crossy Road, but NOW they've taken it to a whole new level with Disney Crossy Road!Īnd they haven't JUST added Disney Character skins. Alright cobbers, let's kick off our first Aussie review and it comes from Melbourne based studio Hipster Whale. New films give us new twists on gameplay, which keeps the game fresh and gives people new characters to collect.”ĭisney Crossy Road has also successfully introduced rewarded video advertising, granting players in-game rewards if they choose to watch advertisements.Thanks Goosey Gander. It’s a multi-IP game, so every time we have a new film out, we can add new levels. But I think on this trajectory, it could do even better. “Whenever you do a sequel to a viral success, the risk is it won’t do as well as the original. “ is a pleasant surprise but it’s not totally surprising,” Heatherly said. Part of that pay off is, of course, the explosive trajectory of Disney Crossy Road. We’ve worked on fewer, higher-quality games, and that strategy’s started to pay off.” you’re seeing the pieces of the strategy come into place. “One of the problems we had in the past with our strategy was trying to be big for the sake of being big. ![]() “We rebooted the business,” Chris Heatherly, SVP of Disney Mobile Games, said in a recent interview with VentureBeat.
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